Category: retail sales

All Things SEO Column Channel: SEO conversion rate optimization e-commerce ecommerce eCommerce seo retail sales Search Engine Land SEO - Search Engine Optimization Uncategorized

17 SEO Best Practices That Could Double Your E-Commerce Sales

Trond Lyngbø

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…

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attribution Channel: Retail Channel: SEM offline attribution offline conversions online to offline spillover Paid Search Column retail sales Search Ads: General Search Engine Land Search Marketing: General Search Marketing: Shopping Search Marketing store revenue Uncategorized

Paid Search Drives Store Revenue… But How Much?

George Michie

RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…

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