A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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Google’s average position sunset: Are you set up for the transition?
On September 30th, Google turned off average position as a metric. Ways to help advertisers set up with new metrics – impression share and impression rate.
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Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
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3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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