Google Giveth & Google Taketh Away Author Icons

Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for…

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Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results

Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior…

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The Secret To Staying Relevant With Authorship

At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…

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Linksgiving: 10 Things To Be Thankful For This Year

With Thanksgiving just two days away, I thought it was only fitting to discuss what I think we should all be thankful for this year when it comes to link building. After all, with the surge of updates, algorithm shifts, and keyword reporting changes that have happened in the past year, it’s…

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Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…

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How Will Google Hummingbird Impact Links? Here Are 6 Ways

So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I’ve spotted a few clues, and the title of this column is…

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Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the l…

Google Adds Automatic Authorship With Google+ Sign In

Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the the articles you publish…

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Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher

Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listing. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I…

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From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon

smxlogo-featuredFrom Authorship to Authority: Why Claiming Your Identity Matters: This SMX London session consisted of Chelsea Blacker, Jim Boykin, Maile Ohye and Grant Simmons looking at this very topic.

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From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon

Google Continues To Experiment & Expand Authorship

If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit…

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“Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box

Want to have your company logo appear in Google search results, similar to how authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge…

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No, Publishership Isn’t Coming Soon To Google Search To Join Authorship

There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it…

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Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters

While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…

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4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles

Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…