1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
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Google says 100+ ad networks support AMP, releases 3rd-party technology support
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.
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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved.
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Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
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Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
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Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into customers.
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AdWords Success for 2015: Conversion Tips from Inside Experts
Is your AdWords campaign ready for success in 2015?
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SPONSOR MESSAGE: The Display Retargeting Planning Guide
Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, includin…
SPONSOR MESSAGE: Easily Retarget Lost Website Visitors across Facebook, Twitter, and the Web
98% of your website visitors do not convert. Perfect Audience keeps your brand in front of lost prospects giving you many more chances to convert those valuable visitors into customers. Perfect Audience- the simplest and fastest way to drive more reven…
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
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SPONSOR MESSAGE: Get $50 Credit on Bing Ads
You know how search advertising works: those listed at the top of the results page are clicked most often. You also need clicks from high-quality searchers who are more likely to buy. Begin your trek to the top of the list – visit the Bing Ads solution center on Search Engine Land and save…
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Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man…
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Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis…
SPONSOR MESSAGE: 7 Questions Every Advertiser Should Ask About Ad Performance
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics determine ad effectiveness. Quantcast asked their clients about their customers’ path to conversion to understand what drives them to take action. With the answers to these…
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SPONSOR MESSAGE:8 Things You May Be Overlooking In AdWords
This white paper contains 8 easy to implement, impactful techniques for optimizing your AdWords campaigns right away. Thee tips include plenty of solutions to common mistakes many AdWords advertisers frequently overlook. You will learn how to set up conversion tracking so you’ll know what’s really…
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Webcast: Optimize Your Landing Experience for PPC
Digital Marketing Depot Webcast July 18th 1:00EDT/10:PDT – This webcast will focus on tactical, how-to advice for creating and optimizing landing pages to increase conversions with guidance specific to PPC. Attend this webcast and learn how to find the right combination of keywords for a…
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Is Facebook Stepping Up to Search & Display?
If there is one company on a mission to capitalize on search and display, it’s Facebook. Recent evidence this year shows that the social giant is stepping up its game across both channels – in search, they have announced the Graph Search, and in display, they have made big waves with…
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How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
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Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
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