Nine types of meta descriptions that win more clicks
I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.
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The SEO metrics that really matter for your business
Understand the best metrics for your business when it comes to SEO, view them from a technical and commercial perspective. Lots of screenshots included.
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Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks – and search is no exception. But to truly understand how Google interprets “success” in search results, we need to understand something called search satisfaction.
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we … read more
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
Why you NEED to raise organic CTR’s (and how to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate
Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without…
Please visit Search Engine Land for the full article.
3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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Average Position: A Distracting Lie
A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but it’s really a proxy for what we should pay attention to: traffic volume and quality. Indeed, position itself as a KPI is pretty meaningless, and…
Please visit Search Engine Land for the full article.