Making the argument for nofollow links in SEO

Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another nofollow backlink.

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Discover Who’s Eating Your SEO Lunch… And How To Beat Them

The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.

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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

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The 7 Types Of People Who Want To Help You Build Links

With so much of link building focused on creating actual relationships these days, the idea that you can build high-quality links without people seems preposterous. Yes, I know there are still things like directories and post submissions but, come on…  a real person has to approve those, right?…

Please visit Search Engine Land for the full article.