Modern SEO strategy: Three tactics to support your efforts

Unfortunately, there isn’t a one-size-fits-all approach to search engine optimization because it’s constantly pivoting to better understand user queries. But agility will serve you better than a comprehensive plan anyway. Here’s how you can support a modern SEO strategy.

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Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

There’s been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs. However, if Google wasn’t testing quality, what exactly were they testing? Who benefited from the update, and what can we learn from it?