How to Use Proprietary Data to Drive Media Coverage
Find out what BuzzSumo and TripAdvisor know about getting the journalist’s attention and get the tools and tips you need to start your own campaign.
Post from Irina Nica
Google: Links In Press Releases Should Use Nofollow Like Paid Links
Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust as settled, I aimed at getting more clarification on what Google meant by the new example around keyword rich anchor text links within articles or p…
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
Please visit Search Engine Land for the full article.