How GPT Sees the Web
A Technical Walkthrough of Web Search, Snippets, Expansions, Context Sizes, and Sliding Windows Many people assume GPT “views” the web the way humans do: full pages, HTML, images, layout, and complete articles. Reality is very different. GPT doesn’t browse. It doesn’t load pages. It doesn’t ingest entire documents. What it sees is controlled, windowed, and […]
Google Search Ranking Volatility Heats Up November 12th
We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot…
Google Rolling Out Ads Advisor & Analytics Advisor
Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in August. Now, Google announced Ads Advisor and Ana…
Google Clarifies Reviews Schema On Nesting In Reviews & Aggregate Ratings
Google has updated the review snippet documentation to explain that site owners should avoid using multiple ways of indicating what’s being reviewed, the search company announced. This is to make it clear about how nesting in reviews and aggregate rati…
New Google User Agent: Google-Pinpoint
Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. “The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents,” Google posted in its u…
Google Ads Tests Importing X Ads & Other Social Campaigns
Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday.
Google Ads Unacceptable Phone Number Policy Update Worries Advertisers
Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that “phone numbers found to be associated with fraudulent activity or with a histor…
Daily Search Forum Recap: November 12, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will fix its Google Discover fake AI news problem. Google is now showing search ads, not just sho…
Google Image Results Tests Search Ads (Not Just Shopping Ads)
Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled from side to side.
Google Working On Fixing Google Discover AI Spam Problem
Google is reportedly working on a “fix” for the AI spam that routinely shows up within users’ Google Discover feed. Google issued a statement to the Press Gazette saying, “We’re actively working on a fix” for the fake AI spam stories showing up in Goog…
Google Ads Gains AI Guide Me Button In Policy Disapprovals
Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The “Guide me” button that triggers an AI chat feature was spotted in the policy disapprovals screen.
Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account
Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requ…
Value-Based Pricing For Google Local Service Ads Message Leads
Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the “Request multiple opinions” within local results, those leads may result now …
Bing Tests Site Favicons Anchors At Top Of Search Results
Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one o…
More ways to share your shipping and returns policies with Google
We’re excited to announce that we’re now expanding the options for merchants to provide shipping
and returns information, even if they don’t have a Merchant Center account. Merchants can now
tell Google about their shipping an…
2026 SEO Trends: Top Predictions from 20 Industry Experts
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.
Daily Search Forum Recap: November 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is not killing off schema…
Search Central Live is back in Zurich!
We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th!
This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams…
Microsoft Clarity Required For Third Party Publishers Or Else…
Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.
Google Negative Review Extortion Scams Seems To Work
A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts. But I am glad to report that some l…