Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR
Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
OpenAI Tests New Product Labels On ChatGPT Results
OpenAI is testing new labels appended to the ChatGPT product results. These labels can add information about the product it is displaying, such as “best all-rounder,” “best for beginners,” “best cushioning,” and so on.
ChatGPT Adds Virtually Try On Clothing & Accessories
OpenAI announced that it is rolling out virtual try-on for clothing and accessories for ChatGPT on the mobile and web interfaces. This also includes saving these to your ChatGPT Library.
OpenAI Pins Shopping To ChatGPT Sidebar
OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping.
OpenAI Makes The ChatGPT Sources Less Visible
OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named “Sources” in the footer of the response, but now sometimes it is showing up within the three-dot “More actions” m…
ChatGPT Rolls Out Product Carousel Ads at Bottom of Results
ChatGPT is testing new variations for how ads appear at the bottom of its results. The latest version shows multiple product feed ads within a single, prominent unit a shift from simpler single-ad placements. This was spotted by Brodie Clark and shared on X. Brodie wrote: “ChatGPT is now showing multiple product feed ads within […]
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ChatGPT Ads Get A New Heading Treatment
ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up in ChatGPT lately, and this latest one adds a descriptive heading directly above the ad itself. Brodie Clark spotted this and shared it on the SERP Alerts page on X. Brodie said: “ChatGPT is […]
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Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several products inside one ad at the bottom of a conversation. Digiday says it verified the format after seeing screenshots. Until now, ChatGPT ads have generally promoted one product at a time. The carousel […]
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Our Early View of ChatGPT Ads: 5 Initial Observations – Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven’t changed, but ecosystem is evolving. Share of responses with ads rose significantly, a wider…
OpenAI Crawlers Can Update Its User Agent String
OpenAI made a number of clarification changes to its crawler help documentation to say that version number of the user-agent string may be updated and it may use a user-agent string with an additional robots.txt marker.
How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
ChatGPT prompts for SEO: What you need to know
Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI’s search product.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren’t in its training data.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It
Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is […]
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