Hey Marketing Week, we think these skills are far from overrated!
Categorisation of these skills Attempting to neatly categorise these skills is like trying to force a square peg into a round hole. While digital marketing serves as the overarching term, simplifying it to such an extent overlooks the complexities. Soc…
Welcome to a connected digital society: A new era for Builtvisible
Specialism at scale is the future Being multi-faceted, multi-disciplinary and multi-channel, organic digital marketing needs to evolve and adapt to add more value and enhanced experience than the short-term, tactical and siloed approaches that hold so many brands back today. Delivering on a unifying strategy and doing organic well is really hard. It requires specialist […]
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Builtvisible Recruitment Process
Initial call: Should you be selected for an interview after applying online, your first step will be a 20 – 30 minute Zoom call with our Talent Acquisition team. This is an informal conversation where they will aim to gain a better understanding of what drew you to the role at Builtvisible as well as […]
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Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 (!) words I’ve written on this blog thus far, at least 400,000 have been dedicated to helping you find insights. In posts about advanced segmentation, in posts about how to build […]
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Introducing the gold standard for mental health provision in agencies
Scene setting: The challenges of agency life Agency life isn’t for everyone, and that’s absolutely fine. To some “fast-paced” is a term used to euphemistically paper over the cracks of agency environments that miss the mark on management, work their employees to the bone and generally put profit before purpose. To others however, the exact […]
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A day in the life of: Chief Operating Officer
What first attracted you to Builtvisible? When I had my interview, I met quite a few different people during the process: Geoff our CEO, the Finance team and a few of the product team. I could tell they were all really talented and cared about what the agency did. They seemed like a really nice […]
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Introducing Builtvisible Career Architect
Great leadership is hard to find In a previous life I was a professional rugby player. I played in the second tier of English rugby for 8 years, and experienced a range of high-performing team environments – all completely unique yet undeniably familiar at the same time. Familiarity came not only in the ruthless drive […]
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We are looking for someone to lead our best-in-class SEO consulting team. Are you our new Head of SEO Operations?
How did we get here? Our job as managers is to build frameworks that give everyone within them the autonomy, support and space for exploration they need in order to fully explore their potential, do meaningful work and play a key role in something bigger than themselves. Over the past couple of years we have […]
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Let’s talk about race and diversity: resources to keep the conversation going
Our team recommendations There are millions of resources for education, perspective, empathy and awareness – available in different formats for different learning preferences. The trick is finding the most credible or recommended by reputable sources. Our team have shared a number of such resources internally and we’re hoping to help by sharing and updating this […]
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How To: Be A Good Employee, Be A Great Boss | #winningcareers
Like many of you, I am both an employee and a people leader. At different points of the day, sometimes from one minute to the next, I have to switch gears so that I can be fully present as both a good employee and a good people leader. This constant quest for excellence, from one […]
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Let’s talk about race and diversity: breaking glass ceilings in digital marketing and beyond
What was your route into your field? Wilhemina: I didn’t have any knowledge of marketing until my second year of university. After some research, I decided it was the industry I wanted to work in once I graduated. After university, I went on to do an internship in my final year and participated in a […]
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Our commitment to fighting inequality
Our commitment I’m not speaking to you as a boss, this is just me as a human being trying to work out the right thing to do, and the reality is I need your help. It is a hugely emotive and highly nuanced issue, where many aspects understandably result in heated debate. This isn’t about […]
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Our commitment to fighting inequality
As an agency we know we can do better and do more. In recent days we’ve paused our external activity and turned inwards to discuss recent events in America with our team. We’re making the first steps in a life-long commitment as an agency to challenging ourselves, our industry and our society to fight inequality. […]
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SEO – What we need to do now
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business. Builtvisible hasn’t been immune from this. We have had to review […]
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Is SEO selling its soul and fuelling hate?
Reflecting on yet another tragedy over the weekend, influenced very clearly by the poisonous tabloid press of this country, I can’t help but think it is time SEOs and Digital PRs look in the mirror and ask ourselves whether or not we are inadvertently contributing to a toxic culture of hate. Let me be very […]
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Machine Learning for SEO: Solving Practical Problems with AI
Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of Google’s efforts to understand abstract concepts like user intent and content quality, helping it to better fulfill searchers’ queries. But machine learning is also excellent for automating the […]
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Biting the bullet: how to have difficult conversations with your clients
Why do we find conversations of a sensitive nature so difficult? Is it a fear of conflict? Or of confrontation? Of freezing up? In a client/agency scenario – depending on the discussion at hand – there could be quite a lot on the line: the pressure to put the client at ease competes with the […]
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Should you hire a content agency, or keep resource in-house?
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on for decades, and there are strong arguments for both in-house and agency staff leading strategy and execution. This article will serve as a decision making guide […]
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Kill the mystery: the power of a robust brief
Let me tell you a story about the worst meeting of my career… Before my time at Builtvisible, I was project managing a new website development. The primary goal was to simplify customer user journey. All was going well: we had completed the customer research, user journey mapping, site architecture and were presenting the initial […]
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What good looks like when it comes to effective SEO auditing
You can learn a lot about a prospective SEO agency from assessing the audits they produce. It’s a fundamental deliverable, almost universally executed at the beginning of an ongoing campaign, that – alongside a strategy project – should dictate the roadmap for future activities. But despite their importance, the quality of audits vary wildly and […]
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