Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them.
Optimizing Apps For Maximum Findability
Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session…
Please visit Search Engine Land for the full article.
Live @ SMX East: App Store Optimization
You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile…
Please visit Search Engine Land for the full article.