Category: local business advertising

Channel: Local Google Analytics reports local business local business advertising local google analytics Local Search Local Search Column PPC Search Engine Land Uncategorized

Local Businesses, Ensure Your AdWords Accounts Are On Target

Carrie Hill

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…

Please visit Search Engine Land for the full article.

Channel: Local desktop search internet yellow pages local business advertising Local Media Tracking Study 2013 local mobile search Local Search quality leads Search Engine Land Search Marketing: Local Search Marketing SEM Industry: Stats tablet search Uncategorized user local media sources

Local Businesses Need To Expand & Refine Advertising Approach

Natalie Wuchenich

With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…

Please visit Search Engine Land for the full article.