Data: Local search trends from 2017-2018
Key local search trends and tips based on data from more than 300,000 customer business locations active from Jan 1, 2017 to Dec 31, 2018.
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5 schema markup values to use in local SEO
Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action.
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How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
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How to get started with local SEO
Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides. If this is you, here’s how to get started with local SEO.
How businesses can optimize for Google’s new Question & Answer feature
Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here’s what you need to know to make the most of this feature.
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media…
Yelp targets businesses who threaten negative reviewers with legal action
Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
For SMBs, The Time Is Now To Embrace Search Advertising
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe…
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Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its…
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