How 5G will pave the way for mobile app innovation
Digital Turbine Media’s Executive Vice President shares the top six trends to expect as 5G covers the country.
The post How 5G will pave the way for mobile app innovation appeared first on Search Engine Watch.
Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the introduction of Progressive Web Apps and Android Instant Apps.
10 terrific websites to help promote your app or tool
Building a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here’s a handy guide for you to use.
How mobile is transforming the restaurant order and delivery business
To date the leaders of restaurant takeaway and delivery have prospered, largely, on an open approach, that allows customers to choose between mobile web and apps.
Why retailers shouldn’t overlook the value of m-commerce apps
Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps.
Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps
What Firebase Analytics, Deep Linking and Instant Apps tell us about where the mobile web heading. With all the recent announcements from Google I/O 2016 regarding the app universe, could Google be hinting on their intentions of the future of the mobile web? Deep Linking When Google announced deep linking in 2013, their mission was […]
Post from Pete Campbell
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of … read more
Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.
How China’s WeChat demonstrates the real market potential of messenger services
Does WeChat, China’s mobile text and voice messaging service, show us the future for mobile payment services and exactly why Facebook paid $19bn for the messaging app WhatsApp? Firstly, WeChat is generating serious revenue. It made more than 50 percent of its revenue in 2012 – 44 billion yuan (7 billion US dollars). It is […]
Post from James Crawford on State of Digital
How China’s WeChat demonstrates the real market potential of messenger services
Top 3 Mobile Payment Solutions
With card fees being so high, many are looking for an alternate solution. Mobile payments is one. In this article we explore 3 of the most popular options.
Post from Ned Poulter on State of Digital
Top 3 Mobile Payment Solutions
Do You Like to Peek Into Someone Else’s Life?
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
Post from Bas van den Beld on State of Digital
Do You Like to Peek Into Someone Else’s Life?
Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Take a look at the most complete SEO Audit step by step guide to develop a Mobile SEO Analysis and Recommendations. Start optimizing for Mobile Now!
Post from Aleyda Solis on State of Digital
Best of 2013: No 3 – How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago….
Please visit Search Engine Land for the full article.
Trulia Is Making A Real Estate Search App For Google Glass
Google Glass may never become a popular consumer device, but that’s not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco’s NBC affiliate over the weekend and shared more details in a…
Please visit Search Engine Land for the full article.
Google Analytics for Mobile: Where Art Thou?
Data is vital to digital marketers and without an official Google Analytics app for the iPhone, State of Search recommends top free Google Analytics Apps.
Post from Ned Poulter on State of Search
Google Analytics for Mobile: Where Art Thou?
Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search
What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use Google+ Sign-In, that is. Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app…
Please visit Search Engine Land for the full article.