Caroline’s Corner: No inspiration to blog? Work on your blog’s foundation

I have a list of blog post ideas for my series here at Yoast.com. I have them written down in my bullet journal and refer to them whenever we’re discussing what my next blog post will be. Usually, when I’m inspired, I can finish such a blog post in about an hour. This time was […]

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Caroline’s Corner: How to stay unique despite being one of many bloggers in your niche

There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead […]

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Blog post images: Why use them and where to get them

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog […]

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Writing great social media content for your blog

I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, […]

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Caroline’s Corner: How to make time for your blog when you have no time

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day […]

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Caroline’s Corner: My blog planning habits

If there’s one thing I’m known for among my colleagues, it’s for my obsession with notebooks and planners. I have not one, but a total of three planners in my bag. Three, ladies and gentlemen. Is this insane? Yes, it is. Is it too much? No, you can never have too many planners. And oh […]

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Caroline’s Corner: Sharing my ambitions, goals and statistics

I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the […]

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Caroline’s Corner: Finding inspiration for your next blog post

After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, […]

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Caroline’s Corner: How to find a niche for your blog

As I wrote in my previous post, I blog about life as a mother. Did you notice that I never mentioned that it is ‘a blog about motherhood’ or ‘a mom blog’? It’s not that I don’t know the existence of these words in the English language: they simply don’t describe my blog. In this […]

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Caroline’s Corner: Why should a blogger focus on SEO?

Here at Yoast, we’re very good at SEO. We’re also very good at telling you why you should focus on SEO: because you want to get the most out of your site. But what if you’re a blogger writing about things you love without the intention of making money? You want to entertain people with […]

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