People-First Content Checklist (HCU + EEAT)
Over the past few years, numerous major search ranking algorithm updates have focused on enhancing how search engines comprehend human cognition. Consider, for instance, the previous year, when most of the massive shifts in search rankings were p…
Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo
Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […]
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Influencers in today’s SEO
As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site’s rankings when properly utilized
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The importance of accurate keyword difficulty scores
The dark horse your business needs to outperform competition and win at search
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
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What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs
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The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a few tools to help you out.
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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.
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Optimizing the browser long tail across platforms, devices, and countries
Cloudinary’s VP of Marketing discusses how to optimize at a global scale to increase audience engagement.
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Align your content with customer intent via zero click search
How to utilize these free insights from Google to help you both better understand your customer and optimize your SEO strategy.
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How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.
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Five Google Trends charts that show the impact of COVID-19
As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate strategic insights.
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Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
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Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
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Voice search ascending: Three areas that require your attention right now
Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.
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Yext researches what American customers are looking for throughout the year
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more.
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