Column Title Two

Google Ads lets brands use retailer audiences, but traffic stays on the retailer’s site

Participating retailers and marketplaces can share first-party audience segments with brands for eligible Google Ads campaigns, while the retailer controls the approved destination and conversion setup.

The post Google Ads lets brands use retailer audiences, but traffic stays on the retailer’s site appeared first on Search Engine Watch.

Google Ads lets brands use retailer audiences, but traffic stays on the retailer’s site

Participating retailers and marketplaces can share first-party audience segments with brands for eligible Google Ads campaigns, while the retailer controls the approved destination and conversion setup.

The post Google Ads lets brands use retailer audiences, but traffic stays on the retailer’s site appeared first on Search Engine Watch.

Search News Buzz Video Recap: Unusual Google Search Ranking Volatility, Ad Tech Monopoly Remedies, AI Contribution Publisher Payouts & More

This week we covered the first week or so of Google’s unusual ranking volatility only to see things spike up in a big way this week as well – something is up. Google’s remedies are out for its ad tech monopoly ruling. Google has an AI contribution pil…