Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and…
Analyzing Cost-Per-Click Inflation In The Marketplace
In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonalit…