Category: Bing Ads

Microsoft Advertising has opened up a new betas for Performance Max experiments. There are now Max upgrade or uplift experiment available in Microsoft Advertising.

Microsoft Advertising has opened up a new betas for Performance Max experiments. There are now Max upgrade or uplift experiment available in Microsoft Advertising.

Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.

Microsoft Bing is testing using a larger favicon format for sponsored ads in the top position. The favicon is about 33% bigger in the top sponsored ad position than in an organic or lower sponsored ad position.

Microsoft Bing is testing showing the sale price in the shopping ads within the Bing search results. Bing highlights the sale price in green and crosses out the original price, while also showing a price in a blue highlight. I am not sure what the blue…

Microsoft Advertising announced its monthly releases, and they include updates to the import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics (that one we covered earlier).

Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

You can now update your store’s name and / or domain name directly in Merchant Center within Microsoft Advertising.

Microsoft is at it again with its sponsored labels tests. This time, Microsoft is testing almost transparent sponsored labels within the Bing search results. The labels are super grayed out and super hard to see.

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen the label on Bing, until now.

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.

Microsoft Advertising seems to be testing a new design for the Bing shopping ads carousel. The new design fills the screen more from left to right than the old design and is just wider in general.

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?

Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. “I am beyond excited about Microsoft Advertising’s new Ad Preview Hub! This is GA and should be live in your accounts in all markets,” Navah Hopkins, the Mi…

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying t…