Category: Bing Ads

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.

Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, “I could not be more excited to announce I am joining Microsoft Ad…

Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include ‘New,’ ‘Used,’ and ‘CPO’ (Certified Pre-Owned). Also highlights features like ‘Single Owner,’ ‘Nationwide Transfer,’ and ‘Low Miles Per Year.’

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns…

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

I don’t know if you might also like this, you probably won’t but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads “You might also like.”

Microsoft was caught testing way too many ads on its Bing Search results page. I saw 9 ads and only two organic/free listings on the page for a query on [garage door repair].

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says “Local Business,” which I guess helps promote local businesses near you.

Microsoft is now showing why it selects or chooses to show a specific ad directly in the Bing search results. When you click on the arrow down by the URL of the search ad snippet, you will get window dialog that may explain why the ad was shown.

It looks like Microsoft is testing search ads that auto expand to reveal sitelinks under those ads within the Bing Search results. You don’t need to click or do anything and the ad will dynamically expand to show more sitelinks underneath the search a…

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or b…

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.

Microsoft is testing a new ad format where you can click “see more links” to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even more links below the links alrea…

Microsoft is testing using bold sponsored labels in the Bing Search results. So instead of the very hard to see sponsored labels in Bing Search, Microsoft is testing bolding those sponsored labels.

You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after the domain name, normally it shows …