Category: Bing Ads

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one “Sponsored results” label…

Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more…

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.

Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.

Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to. In the example below, it shows “Ad related to: Cushions”

Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising.

Microsoft Advertising advertiser web interface is down and Microsoft’s Navah Hopkins said the “engineering team is investigating this issue with priority.” This only impacts the web interface, according to Hopkins and ad serving does not seem to be im…

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.

Microsoft is testing using really large images in the Bing Search Copilot ads. I don’t believe I’ve seen such large ads in this ad unit before, so it seems new to me.

Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional tex…

It looks like the Microsoft Advertising team is at it again. This time Microsoft is now mixing ads within the organic search results in Bing Image Search. So you will find small little ad labels on some of the image results.

Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We’ve seen Bing test three dots before but they were horizontal, the new test are vertical three dots.

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link ic…

Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the free/organic search results.

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally g…

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.