Category: Bing Ads

Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We’ve seen Bing test three dots before but they were horizontal, the new test are vertical three dots.

Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link ic…

Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the free/organic search results.

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that we have a Microsoft Advertising Ads Liaison, we finally g…

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don’ts of handling suspensions and appeals.

Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you “have an unwinnable math problem.”

Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply exclusions in bulk and add up to 10,000 websites per…

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins…

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.

Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, “I could not be more excited to announce I am joining Microsoft Ad…

Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include ‘New,’ ‘Used,’ and ‘CPO’ (Certified Pre-Owned). Also highlights features like ‘Single Owner,’ ‘Nationwide Transfer,’ and ‘Low Miles Per Year.’

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns…

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

I don’t know if you might also like this, you probably won’t but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads “You might also like.”

Microsoft was caught testing way too many ads on its Bing Search results page. I saw 9 ads and only two organic/free listings on the page for a query on [garage door repair].

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says “Local Business,” which I guess helps promote local businesses near you.