Google’s Gary Illyes On AI Search: The Change Is Hard To Accept
Gary Illyes from Google said that even for him “the change is hard to accept” when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fa…
Google Web Guide Shows In All Tab For More Searchers
Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the “All” tab, not even in the web tab.
Google Business Profile Admin Panel Not Showing Up For Some
For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for s…
Microsoft Advertising Mobile App To Be Retired
Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.
Google Post Launched Scheduling & Multi-Location Publishing
Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.
Searchable (Searchable.com) – A First Look
Searchable is a platform for AI Engine Optimisation (AEO) and the “Agentic Web.” Founded in 2025 and launching in November 2025, it positions itself as the “operating system” for marketing teams transitioning from traditional search (Google) to Answer …
Gemini 3 hallucinates fan-out queries
TL;DR: Gemini 3 made up the fan-out queries used to answer a prompt. Today I was testing the updated API response from Gemini 3 (thanks Mike!) and found it to be as unreliable as its predecessors when it comes to hallucinations. Not only did it lie to me, but it also attempted to cover up […]
What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted
Searchable.com is the AI SEO platform of the future. Its the cyborg aparatus I predicted in my 2025 AI SEO ebook.
Read the full article here What is Searchable.com? It’s the “Cyborg” Aparatus I Predicted © Copyright 2006-2025 Shaun An…
Daily Search Forum Recap: November 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Nano Banana Pro is insane and it works in AI Mode…
Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews
Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content…
Google Nano Banana Pro On Google Search & Google Ads
Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation tool. But it is also incorporated into Google Search via Google AI Mode and available within Google Ads to help you make ad creat…
Google Ads Prohibits Offline Gambling Ads In More Countries
Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.
Google AI Overviews Notice: Double-Check Important Information
In April, we saw a small disclaimer on the Google AI Overviews within Google Search to “Check important info.” Well, Google is testing a much larger disclaimer, at the bottom of the AI Overview that says, “Double-check important information” and “It’s …
Google LSAs Get Competitive Quotes & Request Multiple Opinions
As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.
Google Ads In AI Mode Results In The Wild
More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so…
Daily Search Forum Recap: November 20, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google thought about how to give publishers control over AI using its content, but well…
Google Search Ranking Algorithm Volatility – A Gemini 3 Update?
I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related …
Google Thought On Six Options For Publishers Controlling AI
A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out o…
Google Maps Reviewer Nicknames, Insider Tips & Trending
Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google added trending places to the explore tab and insider tips/know befo…