How AI can supercharge performance marketing
New white paper by SherloQ™, powered by IBM Watson, shows how AI can boost performance marketing, highlighting the power of AI-driven websites and ad campaigns.
The post How AI can supercharge performance marketing appeared first on Search Engine Watch.
The Future of Analytics and How It’s Changing Digital Marketing
Data science and machine learning are quickly transforming every industry, empowering users by giving them the opportunity to accomplish more with their time.
Post from Therese Palmere
How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Looking through the artificial intelligence mirror: insights and automation
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
What do you need to know about Chinese search engine Sogou?
A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a U.S. IPO. The news has caused a stir among those keeping an eye on the Chinese tech space; but for those of us who might not be up on the state of search in China, what do you need to know about Sogou? And what does a Sogou IPO mean for the wider search industry?
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan
The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]
Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan is a post from: Occam’s Razor by Avinash Kaushik
The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see […]
The Artificial Intelligence Opportunity: A Camel to Cars Moment is a post from: Occam’s Razor by Avinash Kaushik
The Heart of Artificial Intelligence
If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.
Post from Cedric Chambaz
Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google’s RankBrain, optimizing for AI is nothing new or complicated.
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
The Chan-Zuckerberg Initiative has made its first acquisition – of an AI-powered search engine called Meta.
Five most interesting search marketing news stories of the week
This week, we’ve got stories from Bing, Google and Instagram, plus a look at how a new search engine powered by AI is transforming scientific research, and why the fake information epidemic could be damaging to local search.
New AI Based Yandex Search Algorithm Palekh
All your questions answered about Yandex’s new search algorithm, Palekh. Gain a better understanding of the way AI is shaping the search world with a look at Yandex’s use of deep neural networks and improving the search engine’s understanding of queries.
Post from Melissa McDonald
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experience to the next level.
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts – is incorporating machine learning and automation into the production process.
How content marketers and SEO experts can optimize for RankBrain
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain.
Artificial intelligence – Should you be preparing your website?
In this post from Jack Cooper, discover how artificial intelligence and machine learning are soon going to change the way we market products and services.
Post from Jack Cooper