A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
Mastering PPC: When To Break Ad Copy Best Practices
Much like the pirate code, the best practices we have for writing ad copy are more like “guidelines” than actual rules. Image Source The best practice for ad copy writing tells us that we should be sure to include ad group keywords in our ad copy. The benefits of doing so include: bolding the keywords […]
Mastering PPC: Ad Extension Basics, Part 1
What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com). Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]
Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm […]
Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with […]
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]