Understanding creative pain points: advice for in-house and agency marketers
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What you get back is a raft of questions and concerns: the copy is too long and needs a ruthless edit; the […]
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How to have better ideas
Great ideas give you a competitive advantage. They are the result of the creative thinking that every business needs to succeed – be it fundamental problem-solving processes right through to keeping your staff happy. In our day-to-day at Builtvisible, one of the most visible outputs of creative thinking are the ideas that underpin the content […]
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The responsive design SEO checklist
In November 2016, Google announced their mobile-first index initiative. While we don’t expect to see it until 2018, Google said in a recent Webmasters hangout that websites planning to migrate their m-dot subdomain to a fully responsive website should do so before this mobile-first index goes live. Right now, Google has a desktop-first index. For […]
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Behind the Scenes of the BAFTAs
How do you make exceptional creative projects happen? What goes into the process behind the scenes to make it all work? This is the central line of questioning that runs through our creative event series, Behind the Scenes. We spoke to Senior Designer, James Round, about the enchanting artwork he produced for last year’s BAFTAs. […]
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How to launch a successful creative product
As part of our Behind the Scenes event series we invite successful people in creative industries to come and tell us what it’s really like to do what they do. We spoke to Tom Judd & James Chambers at our inagural event about their latest project, Boords. Co-founders of Animade studio, Tom and James have […]
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Behind the Scenes with Kevin Palmer
Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we interviewed Kevin Palmer, co-founder of Kin, an experiential design studio founded on a multidisciplinary approach to projects. So who is Kevin […]
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Content doesn’t have to be original to be great
Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […]
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The Difference Between Strategy and Tactics
Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […]
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Building Loyalty Through Content: 3 Shining Examples
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]
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Interactive Storytelling: 7 Examples of Online Graphic Novels
I’m very much of the opinion that, in a perfect world our painstakingly planned, perfectly executed campaigns would all converge on a flagship piece of content like the ones I’ve collected below. Some of the best visual stories and graphics are rarely designed for marketing purposes; but we can learn an awful lot from studying […]
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5 Key Elements for Amazing Web Design
In this post, I put on my research hat and look at five essential design trends dominating the web. Now, as I’ve said before, I’m no graphic designer, so I’ve taken extra care to list my sources. Here’s what the best designed pages have in common: 1) Responsive Design Year over year, mobile use increases: […]
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How to speak your graphic designer’s language
I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and talking to some of my friends who are graphic designers, I realized copywriters and graphic designers deal with a lot of the same bullsh*t. Without […]
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10 Ways to Use Live Streaming to Build your Brand
Live streaming is a gutsy new publicity trend that’s helping thousands of companies reach a millennial audience. It’s risky, because there are no do-overs when you’re live streaming, but when it works it really works. Of course, as with any piece of content, the real challenge is coming up with clever uses for the medium. […]
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Why Brands Should Start Live Streaming
My favorite ad campaign of 2015 lasted less than 72 hours. To promote their new television program, Mr. Robot, USA Network launched a first-of- its-kind promotional event between June 18–20. They used Twitch, a live streaming platform with more 35 million monthly users, which is primarily used for video game streaming. The ad campaign resulted […]
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Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
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Tips for Copywriters From the Greats
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]
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Get Inspired for Video Content
When it comes to content marketing, video is a veritable chef-d’oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]
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Internet Trends 2016: The Future of Content
Venture Capitalist Mary Meeker’s annual internet trends report dates back to 2001 and has become a highlight in the diaries of people across the tech industry, including digital marketers. Taking a close look at users and the growing success of particular features and services, Meeker points to trends that will shape the future of content. […]
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How to Implement Tone of Voice
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t understand that you can change your content’s tone while keeping voice consistent. Second, brush up on your […]
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The Difference Between Voice & Tone
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can tell you exactly what they mean when they talk about voice—or how voice differs from tone. And yes, […]
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