New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing.…
The post New Optimize & AdWords Integration Boosts Landing Page Testing appeared first on Seer Interactive.
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.