Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from l…
Google Publisher Center to stop allowing you to add publications
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Google Threatens California: Tests Removing Links To Publishers & Pauses Investments
On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and…
Google Changes: Liz Reid New Head Of Search, Pandu Nayak Steps Down As Search Quality & Rankings Lead
Google announced some executive changes last night with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Disc…
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google Ad Revenue Up 11% & Bing Ads Revenue Up 8%
Both Google Ads and Microsoft Advertising revenue were up this past quarter, year over year. Google ad revenue was up 11% and Microsoft Advertising revenue was up 8%. The previous earnings, Google ad revenue was up 9.5% and Microsoft ad revenue was up…
Local News Broadcasters Losing Billions While Google & Facebook Gaining
BIA Advisory Services reached out to me a few weeks ago for some feedback on a study about how the big online news platforms were affecting the businesses of local news broadcasters. In their recently published study commissioned by NAB, “The Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News”, BIA estimates […]
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6 Things You Should Know About Google’s Page Experience Update
SEO is becoming more focused on UX than ever before with the introduction of Google’s Page Experience Update. Learn what you need to do…
Post from Michael Chidzey
Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
The post How to dominate Google News search in 2019 appeared first on Search Engine Watch.
Ways to succeed in Google News
General advice
There is a lot of helpful information to consider within the Google News Publisher Help Center. Be sure to have read the material in this area, in particular the content and technical guidelines.
Headlines and dates
- Present clear headlines: Google News looks at a variety of signals to determine the headline of an article, including within your HTML title tag and for the most prominent text on the page. Review our headline tips.
- Provide accurate times and dates: Google News tries to determine the time and date to display for an article in a variety of ways. You can help ensure we get it right by using the following methods:
- Show one clear date and time: As per our date guidelines, show a clear, visible date and time between the headline and the article text. Prevent other dates from appearing on the page whenever possible, such as for related stories.
- Use structured data: Use the
datePublished
anddateModified
schema and use the correct time zone designator for AMP or non-AMP pages.
- Avoid artificially freshening stories: If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don’t artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That’s against our article URLs guidelines.
Duplicate content
Google News seeks to reward independent, original journalistic content by giving credit to the originating publisher, as both users and publishers would prefer. This means we try not to allow duplicate content—which includes scraped, rewritten, or republished material—to perform better than the original content. In line with this, these are guidelines publishers should follow:
- Block scraped content: Scraping commonly refers to taking material from another site, often on an automated basis. Sites that scrape content must block scraped content from Google News.
- Block rewritten content: Rewriting refers to taking material from another site, then rewriting that material so that it is not identical. Sites that rewrite content in a way that provides no substantial or clear added value must block that rewritten content from Google News. This includes, but is not limited to, rewrites that make only very slight changes or those that make many word replacements but still keep the original article’s overall meaning.
- Block or consider canonical for republished content: Republishing refers to when a publisher has permission from another publisher or author to republish an original work, such as material from wire services or in partnership with other publications.
Publishers that allow others to republish content can help ensure that their original versions perform better in Google News by asking those republishing to block or make use of canonical.
Google News also encourages those that republish material to consider proactively blocking such content or making use of the canonical, so that we can better identify the original content and credit it appropriately. - Avoid duplicate content: If you operate a network of news sites that share content, the advice above about republishing is applicable to your network. Select what you consider to be the original article and consider blocking duplicates or making use of the canonical to point to the original.
Transparency
- Be transparent: Visitors to your site want to trust and understand who publishes it and information about those who have written articles. That’s why our content guidelines stress that content should have posts with clear bylines, information about authors, and contact information for the publication.
- Don’t be deceptive: Our content policies do not allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.
More tips
- Avoid taking part in link schemes: Don’t participate in link schemes, which can include large-scale article marketing programs or selling links that pass PageRank. Review our page on link schemes for more information.
- Use structured for rich presentation: Both those using AMP and non-AMP pages can make use of structured data to optimize your content for rich results or carousel-like presentations.
- Protect your users and their data: Consider securing every page of your website with HTTPS to protect the integrity and confidentiality of the data users exchange on your site. You can find more useful tips in our best practices on how to implement HTTPS.
Here’s to a great 2019!
We hope these tips help publishers succeed in Google News over the coming year. For those who have more questions about Google News, we are unable to do one-to-one support. However, we do monitor our Google News Publisher Forum—which has been newly-revamped—and try to provide guidance on questions that might help a number of publishers all at once. The forum is also a great resource where publishers share tips and advice with each other.
Posted by Danny Sullivan, Public Liaison for Search
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
The post What people search for: Tools for trends appeared first on Search Engine Watch.
Hey Google, what’s the latest news?
Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new schema.org structured data spe…
Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Google drops support for meta news keywords tag
After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.
The post Google drops support for meta news keywords tag appeared first on Search Engine Land.
Please visit Search Engine Land for th…
Google accidentally removes news publishers from Google News
It is expected that affected publishers will be reinstated by the end of the day.
The post Google accidentally removes news publishers from Google News appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.
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Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search En…
Google News adds new referral URL source that publishers should begin tracking
Google tells publishers to add news.url.google.com to the Google News referral tracking sources.
The post Google News adds new referral URL source that publishers should begin tracking appeared first on Search Engine Land.
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