How marketers can start using AI for stronger results

AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.

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Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…

Monetizing Site Search Queries

I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such…

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