Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
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Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
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Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
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Voice search ascending: Three areas that require your attention right now
Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.
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Your new secret weapon for better and robust analytics
Marketers are choking under a data avalanche. Is there a tool that cuts through the data noise, ignores vanity metrics, and focuses on numbers that matter?
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ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand’s digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
Mystified by martech? Introducing the ClickZ Buyers Guide series
Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
Please visit Search Engine Land for the full article.
MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!
Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
Please visit Search Engine Land for the full article.
New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston
Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who…