SEOCausal: proving the impact of link building
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
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Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]
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Identifying dead links for more effective link analysis
Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of your data is so important. In the last couple of years, I’ve been lucky enough to work with websites that have tens of thousands of domains pointing at them, […]
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Understanding 14 types of backlinks – ideal SEO boosters + those to avoid
For better or worse, search engines judge your website by the company it keeps. 14 types of backlinks, from most beneficial to ones worth steering clear of.
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Free, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or know, that content only link building is typically high investment, high return. But it holds at least some risk, even if you avoid […]
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Why re-pointing high value links still matters in 2018
The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The brand has set up permanent 301-redirects from the old domains to the new, but at higher levels of the business there is talk […]
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Category page link building for ecommerce sites. The good, the bad and the ugly.
Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally different universe of hard. Trawling through the backlink profiles on everyday retail websites while I was researching this blog post made me feel pretty sad. You […]
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