Google Search in 2023: Is Performance Max a must?
The post Google Search in 2023: Is Performance Max a must? appeared first on Brainlabs.
More Automation, More Insights: Google Marketing Live 2022
Google Marketing Live is an incredibly exciting event, especially as it heads into its ninth year and returns to an in-person format. It’s an opportunity to connect with fellow marketers, a chance to provide feedback directly to Google’s product teams, and a look at Google’s vision for the future of data, advertising, and privacy. Today […]
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How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
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Case study: Schneider Electric’s digital transformation through centralized search
Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.
The post Case study: Schneider Electric’s digital transformation through centralized search appeared first on Search Engine Watch.
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
The post SEO takeaways from 2020: A review of the most unusual year for search appeared first on Search Engine Watch.
Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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Seven smart ways to upgrade your ecommerce content marketing strategy
92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.
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B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
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Digital Marketing in a VUCA World [REPORT]
We live in increasingly uncertain times and work in a complex industry. COVID-19 made it clear that we live in a volatile, unstable, complex and ambiguous world, as it struck digital marketing agencies with a 40% reduction in the media spend they managed for their clients. It represented the greatest data disruption in digital history. But digital marketing agencies have been on unstable ground for a while as they continuously embrace and adopt artificial intelligence at an accelerating pace involving more automation and less access to data residing in the data bubbles of the largest media owners. Add to this…
Post from Barry Adams
COVID-19 has altered paid search: How marketers can adjust strategies
Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis.
The post COVID-19 has altered paid search: How marketers can adjust strategies appeared first on Search Engine Watch.
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
The post COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape? appeared first on Search Engine Watch.
Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.
The post Coronavirus and the paid search sector: How businesses are gearing up to come out the other side appeared first on Search Engine Watch.
Search specialist shares five ways to adapt your search strategy in uncertain times
An expert’s view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time.
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Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Should You Bid On Your Branded Keywords in Paid Search?
Have you ever asked yourself whether it’s worth it or not bidding on your branded terms? There are multiple good reasons to do so, but the overall strategy has a decisive weight in deciding which direction to take.
Post from Marco Megali
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
The post Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along appeared first on Search Engine Watch.
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
The post How to run a successful competitor-focused paid campaign appeared first on Search Engine Watch.
Making the case for more non-brand funding in paid search
We neglect non-brand CPC advertising because, clients think it’s too expensive, too competitive, and a lot of work for a little payoff. How to make it work?
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Location Extensions Augmented Advertisements
When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results I don’t often write about paid … Continue reading “Location Extensions Augmented Advertisements”
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