How to grow your YouTube rankings with the right SEO tools
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization. Aleh Barysevich provides a guide to them.
The post How to grow your YouTube rankings with the right SEO tools appeared first on Search Engine Watch.
Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
The post Google RankBrain: Clearing up the myths and misconceptions appeared first on Search Engine Watch.
How To Overcome Your Client’s Expectations Of Impossible Results
There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of…
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3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up…
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Why Keyword Rankings Still Matter
Keyword rankings are frequently denounced as metrics for SEO. But are they really obsolete?
Post from Barry Adams on State of Digital
Why Keyword Rankings Still Matter
Bing SEO Ranking Factors 2013 Study By SearchMetrics
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…
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Study Shows No Clear Evidence That Google Plus Drives Ranking
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keyno…
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News…
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Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
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Why Reporting on Rankings is Futile and What You Should Focus Your Efforts on Instead
Jo Turnbull explains what KPIs you and your team should be focusing and reporting on instead of rankings.
Post from Jo Turnbull on State of Search
Why Reporting on Rankings is Futile and What You Should Focus Your Efforts on Instead
Going Beyond Rankings With Google Analytics
This post takes a look at the increasing problem with flawed ranking data and how we should be educating site owners to look beyond search engine ranking data. Using Google Analytics, there are a number of reports available in to allow you to track more meaningful metrics beyond search engine rankings.