Research insights: Role of featured snippets in website traffic boost
A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets.
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Simple guide to creating an expert roundup post that drives website traffic
Having a list of selected experts answer a well-placed question gives you a valuable piece of content that is highly shareable, so let’s see what it takes to do it right.
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The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
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Don’t underestimate the power of video
Global consumer Internet video traffic will account for 80% of all consumer Internet traffic. Pages with videos are 53 times more likely to rank on Google.
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