Category: Other Search Engines

OpenAI has been busy adding and expanding its ad platform, ChatGPT Ads. OpenAI sent out an email yesterday announcing a new Overview tab and that it has expanded to Japan and South Korea.

OpenAI is rolling out Audiences as a targeting option within ChatGPT Ads. I don’t see a help document on what this does but I assume it lets you set up better targeting for your ads by uploading audience lists, like their email and/or phone numbers to …

OpenAI’s ad platform, ChatGPT Ads, is now using AI (I guess) to generate ads for you. The ad platform lets you click on “add new ad,” which then says, “Generated ads for you,” and then lets you review, edit, and approve that generated ad.

OpenAI has dropped the “Sponsored” label on its ChatGPT Ads for an “Ad” label. The position of the label also moved from the top left of the ad box to the right side of the individual ad unit.

OpenAI has upgraded its ChatGPT Ads Manager tool to allow advertisers to upload product feeds that automatically create ads for each uploaded product. This obviously makes it easier to have ads on ChatGPT for retailers.

OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.

OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.

New data out of Similarweb says that since OpenAI began surfacing more prominent links to brands in the ChatGPT answers, referral traffic is up 150%. Also pageviews per visit is up 24% and time on site is up 11%.

OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily budgets, geo-targeting, and list view totals.

OpenAI’s ChatGPT web search feature does offer a web cache, an offline, locally stored version of web pages that have been previously crawled. This should not come as a surprise, as all search engines store cached versions of web pages (even if they do…

A few weeks ago, we uncovered the beta self-serve Ads Manager for ChatGPT Ads. It was before it officially launched but now OpenAI officially announced its “beta self-serve Ads Manager that allows advertisers in the US to sign up and purchase ads direc…

Similarweb published some data sharing the click-through rates for OpenAI’s ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.

We’ve been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?

Last week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.

The Information wrote “OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work.” In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad tar…

The Information wrote “OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work.” In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad tar…

OpenAI announced GPT-5.3 Instant and said it “delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow of co…

Anthropic updates its crawler documentation explaining what its crawlers do, and what blocking them will result in. Anthropic has three primary bots and they include ClaudeBot, Claude-User and Claude-SearchBot.

As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing ads in the wild within ChatGPT until now.