AI Citations Aren’t Your Top KPI: ChatGPT-5.6 Luna Runs More Targeted Searches
TL;DR
We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5
GPT-5.6 Luna used web search more often but ran fewer queries, resulting in little movement on the number of fan-o…
Study: AI Declined to Answer Prompts About Our Brand 31% of the Time (But Got Our Info Mostly Right When It Answered)
TL;DR
We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate
Of the 6 AI platforms we tracked, they aver…
How an intern 10x’ed impressions with 1 AI experiment
TL;DR: Bryan Gunawan, an intern in Seer’s AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of weeks. The page was also cited in a Google A…