What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR
Brands are measuring AI visibility without tracking if the perception of their brand is even accurate
We recommend building a brand canon, which tracks facts, differentiators, brand claims, what your brand wants to be known for, an…
The New Analytics Blind Spot: AI Traffic & AI Agents That Shop Without Visiting Your Site
This blog was originally published on March 3, 2025 and updated on July 22, 2026.
Is That “Web Visitor” an Agent or a Human?
Back in January 2025, OpenAI’s Operator became the first true “AI agent” to hit the market, available to ChatG…