Could AR be the future of eCommerce?
You’ll have heard the announcement during this year’s I/O about the addition of AR results to SERPs, but how will these impact brands online?
Post from John Warner
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and SEOs?
The post Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX appeared first on Search Engine Watch.
What will the SERP of tomorrow look like? Four changes to prepare for today
Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.
The post What will the SERP of tomorrow look like? Four changes to prepare for today appeared first on Search Engine Watch.
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.
The Future of Content Marketing
Marketers need to be prepared for the fast pace of change and the increasing demands of customers when it comes to content. Technologies like video, VR, and augmented reality will change what it means to be successful with content. Bobbi Brant explains.
Post from Bobbi Brant
How to Predict the Digital Future
In a world with almost daily digital change, how can we predict the future and what could the impact could these changes have on marketers? Find out how to get it right every time!
Post from Arianne Donoghue
How marketing will change when 5G and VR collide
5G networks are expected to start rolling out this coming year and will likely be standard in 2018.
The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna.
Will Pokémon GO become a marketing platform for local businesses?
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire.
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.