Is Being Found Part Of Your Social Media Strategy?

Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced b…

Communicators, Take Note: The Deplorable State Of Social Search Is Changing

The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of v…

Optimizing For Facebook Graph Search: SEO Meets Social

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…