Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]

Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed it often. :) [Sidebar] I’m experimenting with sharing short stories via an insightful newsletter. I’d love for you to sign up: The Marketing Analytics Intersect. Thanks! [/Sidebar] The primary reason is […]

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW! is a post from: Occam’s Razor by Avinash Kaushik

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting […]

Data Visualization Inspiration: Analysis To Insights To Action, Faster! is a post from: Occam’s Razor by Avinash Kaushik

Search: Not Provided: What Remains, Keyword Data Options, the Future

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, […]

Search: Not Provided: What Remains, Keyword Data Options, the Future is a post from: Occam’s Razor by Avinash Kaushik

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely […]

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! is a post from: Occam’s Razor by Avinash Kaushik