YouTube escalates war on ad blockers
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
How advertisers can capitalize on vertical video
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Five video optimization tips to help boost your landing page conversions
Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels
The post Five video optimization tips to help boost your landing page conversions appeared first on Search Engine Watch.
How to build a YouTube SEO strategy
Fundamentally our job as SEOs is to match organic search intent wherever it may be, whether that be on Google, Bing, Yandex, or across different types of search engines such as App Stores. The same applies for YouTube. When developing a YouTube SEO strategy, the most important thing we do is provide content that satisfies […]
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B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
The post B2B paid search forecast: What to expect in 2021 appeared first on Search Engine Watch.
Top six reasons you should caption your social media video content
A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.
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How visual content can give a boost to your SEO and how to take advantage
Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better search results.
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Google’s featured snippets: How to get your YouTube video featured in Google
Some of the most practical tips to get your YouTube video featured on Google’s featured snippet. More on how to let Google discover and rank your videos.
The post Google’s featured snippets: How to get your YouTube video featured in Google appeared first on Search Engine Watch.
Five YouTube promotion mistakes that even experienced professionals make
Even the most experienced professionals make mistakes. And chances are that when you launch your YouTube promotion campaign, you’ll run into the very same mistakes. To prevent this from happening, we’ve gathered the most common YouTube promotion mistakes you can face and ways to avoid them.
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What you must know about TikTok for business
How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.
The post What you must know about TikTok for business appeared first on Search Engine Watch.
How to get your YouTube videos appear in Google’s video carousel
Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.
The post How to get your YouTube videos appear in Google’s video carousel appeared first on Search Engine Watch.
Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.
The post Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network appeared first on Search Engine Watch.
How businesses can use YouTube to tackle the COVID-19 business crisis
Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.
The post How businesses can use YouTube to tackle the COVID-19 business crisis appeared first on Search Engine Watch.
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
The post Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats appeared first on Search Engine Watch.
