YouTube will let other creators make money reacting to your videos
Original uploaders will control which videos can be used, but YouTube has yet to explain how the promised view credit will work.
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Manus 2.0 launches video editing, and I tested it on a 30-second ad
Manus 2.0 adds video editing and event-triggered automations, alongside a new agent architecture and persistent cloud computing.
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YouTube says showing fewer videos helped people watch more
Larger desktop thumbnails increased engagement with longer videos, according to YouTube. How individual channels benefited remains unclear.
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Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
The future of keyword targeting by Edna Chavira
Leverage your existing search expertise on a new performance marketing platform.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Google Ads Introduces New Masthead Format Requirements Page
Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.
What winning video advertising creative looks like in 2024
Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix’s shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Target audiences precisely to maximize reach and reduce spend by Edna Chavira
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
Microsoft Ads releases AI-powered asset recommendation for video and display ads
Microsoft’s AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
TikTok tightens teen ad targeting and boosts AI transparency
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.