Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google Open To Alternative Ideas For Hreflang
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites.
Google Recrawls URLs At Different Rates: Multiple Times Per Day To Every Few Months
Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google.
Google Search Tests Custom Filters & Templates
Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a limited number of searchers.
Google AdSense Has Removed Privacy Policy As Place To Withdraw Consent
Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google’s search results are dominated by big brands. SEOs for smaller sites are complaining. It’s like 2003 all over again.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
How to overcome the top 3 objections to YouTube video ads
Don’t let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
May 2024 Google Webmaster Report
In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September he…
Google: Helpful Content Update Recoveries May Take Much Longer Than Others
Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update. He said on X that while recoveries are still possible, “some things take …
Report: OpenAI To Launch Search Engine
Over the past week or so, I’ve seen two signals that OpenAI will launch its own search engine of sorts soon. The first is that search.chatgpt.com is showing in the log files for some servers, and also, yesterday, there were more business-oriented rumo…
Google Ads To Automatically Pause Low-Activity Keywords Next Month
Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused.
Forbes Completely Removes (410 Server Status) Coupon Directory
A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a 410 status code and removing the coupons link from its navigation.
Google Ads To Disallow Services For Deepfake Sexual Content
Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallo…
Did Google really lose search market share to Microsoft Bing in April?
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
Daily Search Forum Recap: May 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads posted its first feature announcement in over two months…
The future of search is social by Edna Chavira
Learn how a strategic approach to social media can help brands drive significant bottom-line results
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.