COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?

Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.

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Top skills for PPC, Paid Search, and SEM Specialists in 2019

A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.

Video and search: YouTube, Google, the alternatives and the future

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.

Rise in voice search for local businesses brings new opportunities and challenges

Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth

Google’s ‘More Results’ button: a search marketer’s POV

Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.

SEW Interview: Clark Boyd on visual search

Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.

Four ways you can use AI to optimize your AdWords campaigns

As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.