The Dos and Don’ts of Ecommerce Marketing in 2021
Let’s take a look at some of the dos and don’ts of ecommerce marketing in 2021 you can start implementing as the end of the year approaches.
Post from Travis Jamison
New Google AdWords PLA Test Groups Products By Price
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…
Please visit Search Engine Land for the full article.
17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…
Please visit Search Engine Land for the full article.