MozCon 2022 Recap #3: Optimize for People and Search Engines
MozCon 2022 Recap #3:
Optimize for People and Search Engines
On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:
Build a Strong Foundation
Put the Expertise in E-A-T
It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…
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MozCon 2022 Recap #2: Put the User First & Success Will Follow
MozCon 2022 Recap #2:
Put the User First & Success Will Follow
MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day two speakers below:
…
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MozCon 2022 Recap #1: Doing What’s Hard Has the Greatest Impact
MozCon 2022 Recap #1:
Doing What’s Hard Has the Greatest Impact
At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in case you missed it or wanted to relive some of the key highlights:
…
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Why Consumer Connection is Important for Brands in 2022
This post was written by: Yuzuka Akasaka, based on Seerfest 2022.
What is the (Perceived) Role of Business in Social Issues?
The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives.
One result is a significant global decrease in trust in institutions like governments and media.…
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Seerfest 2022 Session Recap: How to Transform Your Brand Inside Out
Seerfest 2022 Session Recap:
How to Transform Your Brand Inside Out
In 2022, customers care about more than just the product or service you are selling. They care about your brand – what you stand for, what you represent, what your purpose is.…
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Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy
Seerfest 2022 Session Recap:
CaaS to Power Your Marketing Strategy
Amanda Natividad, VP of Marketing at SparkToro and Le Cordon Blue-trained chef, schooled us this year at Seerfest 2022 on how to think beyond SEO goals and create content in service …
Seerfest 2022 Session Recap: How AI Can Make Your Content More Human
Seerfest 2022 Session Recap:
How AI Can Make Your Content More Human
Laura Smous, VP of Product Marketing at Verblio, presented this year at Seerfest on the value of AI in content marketing. Read on to learn more about how you embrace the machine an…
Seerfest 2022 Session Recap: Practical Tips to Improve Your Landing Page CVR
Seerfest 2022 Session Recap:
Practical Tips to Improve Your Landing Page Conversion Rate
Seer’s Director of CRO, Rafael Damasceno, defined Conversion Rate Optimization (CRO) in his Seerfest 2022 talk as the “data-driven process to improve interfaces to increase conversion rates.”
In other words, it’s the process of using data to identify areas on your website that can be changed or improved to get more people to act.…
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Seerfest 2022 Session Recap: The Future of Your Digital Career Isn’t Search
Seerfest 2022 Session Recap:
The Future of Your Digital Career Isn’t Search
In today’s fast paced world, it’s easy to get siloed into your own division, especially in digital marketing.
Most marketers stay within their lane and rarely lend their skills to teams or divisions outside their own, but as Court Wakefield pointed out at Seerfest 2022, when marketers collaborate with other divisions, we can uncover our best kept secrets.…
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Seerfest 2022 Recap: Do Good, Do Well
This post was written by: Caloua Lowe and Kia Street.
Seerfest 2022 Recap: Do Good, Do Well
That’s a wrap for our 4th annual marketing conference!
With more than 600 marketers joining us (virtually!) for Seerfest this year, we raised over $17K for our local community partners Think Dignity and Covenant House PA.…
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What’s Different about Seerfest 2022: Do Good, Do Well
2-Day Virtual Conference on Balancing Purpose & Profit in a Digital World
We’re bringing back Seerfest – our annual conference supporting charity – for a fourth year in an all new way.
Event Details:
- When: Wednesday, March 16th & Thursday, March 17th.
…
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Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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2021 Google I/O Conference: Quick Recap
It’s that time of the year again, that’s right, time for Google I/O.
As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services.…
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Lessons Learned: Virtual Conference Planning (with Template!)
This post was written by: Caloua Lowe and Erin Simmons
So You Want to Plan a Virtual Event?
We’re sure you’ve done your research — picked the brains of a few friends who are also pivoting their conferences online this year and maybe you even read our blog post as a reference. …
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Seerfest 2020 Recap #1: Business Intelligence is More Accessible Than Ever
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
Seerfest 2020: Worldwide Recap
Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time!
For those who missed the event, check out the reca…
Seerfest 2020 Recap #2: You Are Not Your Audience
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
Seerfest 2020: Worldwide Recap
Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time!
For those who missed the event, check out the reca…
Seerfest 2020 Recap #3: Marketers of the Future are Generalists
This post was written by: Erin Simmons, Kia Street, and Caloua Lowe
Seerfest 2020: Worldwide Recap
Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time!
For those who missed the event, check out the recap…
Seerfest 2020: We’re Coming for You, World
Seerfest 2020: Streaming Worldwide This Fall
Your charity-driven, 1-day marketing conference
WHEN: Thursday, October 22, 2020
WHERE: Worldwide 🌎
COST: 100% of Sales donated to our charity partner — to be announced shortly!
Sign Up to Be Notified
FOR SPEAKER ANNOUNCEMENT & EARLY BIRD TICKET SALE
Ticket Includes:
1-Day Virtual Marketing Conference
8 Speakers Focused on Where People & Data Intersect
100% of Ticket Sales Go To Charity
Network with Data-Loving Digital Marketers
2020 Charity Partner: Announcing Soon
We’re excited to announce our 2020 charity partnership in the coming weeks!…
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Five Breakout Themes Following MozCon 2020
Thank you to the Seer MozCon 2020 team for taking notes and contributing to this post: Emily Goss, Tyler Cameron, Lauren Konyves, Robert Conklin, Chris Evans, Jordan Strauss, Rachel DiNicola, Kati Polaski, Allison Hahn
We are into the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact, and the need for accurate news and information, marketers have seen a long road. …
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How to Plan a Virtual Conference
With a lot of our tasks shifting to online: grocery shopping, schooling, doctor appointments, it’s no surprise that event planners and companies have found a way to adapt to this new way of living to bring together audiences through virtual conferences.…
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