Category: Google CPC

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IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2

Ginny Marvin

Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions…

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Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY

Ginny Marvin

Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year.  Revenue rose  31% year-over-year  to $13.97  billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,…

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