How To: Social Media Marketing Archives

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.

The post 10 ways to generate links with online influencers appeared first on Search Engine Land.

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Channel: Social Facebook Google Google: AdWords How To: PPC How To: Social Media Marketing Paid Search Column Search Engine Land SEM Industry: Search Marketing Expo - SMX Uncategorized

Up close at SMX: Using paid search and social together

Kristi Kellogg

September 30, 2016

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

The post Up close at SMX: Using paid search and social together appeared first on Sear…

Channel: Local How To: Social Media Marketing Local Search meta tags optimizing tweets Search Engine Land semantic markup Social Media Optimization twitter Twitter Cards Twitter: Search Uncategorized

Use Twitter Cards For Branding & Local SEO

Chris Silver Smith

July 15, 2013

I’ve written before about the benefits of using various semantic protocols to improve your search engine optimization efforts. Using Schema.org markup and geotagging webpages can help search engines associate your website with online business listings, and a variety of semantic markup types…

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