Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on Revenue/Profit. From there, it is […]
The post Marketing Analytics: Attribution Is Not Incrementality appeared first on Occam’s Razor by Avinash Kaushik.
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, […]
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps is a post from: Occam’s Razor by Avinash Kaushik
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps
Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, […]
Digital Attribution’s Ladder of Awesomeness: Nine Critical Steps is a post from: Occam’s Razor by Avinash Kaushik