Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow.
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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How to use heatmaps to level up your content marketing game
Heatmaps help you uncover less effective content and redesign it to improve the overall performance of your marketing campaigns.
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How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.
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Top skills for PPC, Paid Search, and SEM Specialists in 2019
A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.
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