Category: Google Search Engine Optimization

Google has fixed two bugs this weekend related to Google Search. The first is the bug with many favicons not showing up in the Google Search result snippets. The second is the bug with two days of data missing from the Google Search Console crawl stats…

The crawl stats report within Google Search Console has a data gap again. This time the crawl stats report is missing August 15 and 16th crawl data. Normally, Google can fix the data but Google has not yet fixed it.

Google’s crawler now strictly enforces standard JSON formatting when reading your site’s structured data, schema markup, instead of auto-correcting double-escaped HTML text. “To bring our parser up to JSON and other standards, we changed our JSON-LD ex…

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google told us before, Google announces the larger, more im…

In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before Google’s August 2026 spam update, so I doubt they are relat…

In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before Google’s August 2026 spam update, so I doubt they are relat…

There are a number of reports that the performance reports, both for Google Search and the Generative AI features reports, are showing a decline in impressions and clicks (AI report does not show clicks) starting around August 12th and 13th. This seem…

As we know, Google has often declared that its crawlers, Googlebot, etc, come from Mountain View, California. But the truth is, that is where they self-declare the bots are coming from. Google has data centers all over the world, and even though Googl…

This is just a random tip, make sure not to misconfigure Cloudflare, your content delivery network and/or your hosting server. I see way too many cases of this popping up and causing such a pain for SEOs to fix. All of a sudden, you might notice your …

When you use the Google Search Console URL inspection tool, Google will show you what it calls the “Google-selected canonical.” Sometimes that URL will look off, weird and even scary, because sometimes it might be a URL for a spammy site.

The Google Search Console generative AI performance reports seem to be live for everyone now. Google has not yet announced the full rollout of the generative AI performance reports but after checking all my profiles in Search Console, it seems to now …

Google’s Gary Illyes said that hreflang alternates, hreflang URLs are not “indexed in the proper sense.” In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is just being stores as an a…

Gary Illyes from Google said that Google’s crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the total number of requests all Google’s crawl…

While the Google Search Console generative AI performance reports do not share query data, you can still try to figure out which queries are from AI Mode versus normal searches. The SEO community has been doing this for years now by looking for more c…

Google’s communications representative, Jennifer Kutz, told The Verge that Reddit gets no preference in Google Search or Google’s AI Search features. Kutz told The Verge that Reddit “gets no special preference” in Google’s ranking systems.

Here is the big Google Webmaster Report for August 2026, including of course the ongoing Google search ranking volatility; we saw volatility on…

In the latest Search Off the Record podcast, John Mueller from Google said that it is no longer in the Google Guidelines, now Google Search Essentials, that you must block Google from accessing your internal search results pages. He added that you lik…

Earlier this month, Google announced platform properties, a way to see content that you manage but on third-party platforms, including social platforms and video platforms. So if you have an account on Instagram, TikTok, X and/or YouTube, you can claim…

Google supports the unavailable_after meta attribute, which will tell Google not to show this page in search results after the specified date/time. The problem with this, is that if you try to change the unavailable_after date later, Google might not …

Google’s John Mueller confirmed it has not and likely won’t publish publicly Google Search’s defined order of precedence for metadata reconciliation. In other words, if you have conflicting signals you are sending Google, which signal trumps the other….