Understanding creative pain points: advice for in-house and agency marketers
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What you get back is a raft of questions and concerns: the copy is too long and needs a ruthless edit; the […]
The post Understanding creative pain points: advice for in-house and agency marketers appeared first on Builtvisible.
Contributing to WordPress as a designer
A few weeks ago, I went to my first proper WordCamp, in London. I went as a designer, and I wasn’t expecting to learn very much, but spoiler warning: I was wrong. In this post, I will explain why going to a WordCamp is worthwhile as a designer, why WordPress needs more designers, and how designers […]
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
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7 Essential Elements to a Brand DNA Piece
Brand is hugely important for any company. A strong brand distinguishes you from your competitors, acts as a mark of consistency and quality, and ensures that everyone within your organisation understands – and lives up to – your values and expectations. However, without being properly defined, managed and communicated, a brand may not remain consistent, […]
Post from Jack Telford
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
The post A Look at Tomorrow for Digital Marketers appeared first on Builtvisible.
11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to … read more
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of … read more
How the Quest for Good UX Can Lead to Great SEO
Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.
Post from Briony Gunson
Build Implicit Analytics Into Your Site Architecture to Better Understand Users
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.
Post from Jonathan Allen
How Language Transforms: Should “SEO” Get a New Name?
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Post from Lisa Williams
The New and Improved MSN Homepage
State of Digital take a look at the newly designed MSN content portal that is being rolled out, take a look at the new shiny features
Post from Russell O’Sullivan on State of Digital
The New and Improved MSN Homepage
Top Tips on Driving Online Conversions From Offline Ads
It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?
Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads
Everything a CMO Must Know About the Digital Marketing Landscape
It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.
Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Jasmine Aye recollects Bryan Massey’s presentation of case studies from HeroConf, discussing roadblocks prior to asking to test new elements on a site.
Post from Events State of Digital on State of Digital
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
Jasmine Aye covers the keynote of the first day of HeroConf 2014. Bryan Eisnberg expressed the importance of creating better landing pages and provided insights on how to achieve optimal results.
Post from Events State of Digital on State of Digital
Monday Morning #HEROCONF Keynote Speaker: Bryan Eisenberg, Perfecting Landing Pages
5 Easy, Text-Only Tricks To Get Your Articles Read
A compelling headline or image may get you a click, but most people don’t read much more than that. Use word-based tactics to compel them to keep reading.
Post from Arienne Holland on State of Digital
5 Easy, Text-Only Tricks To Get Your Articles Read
Top resources for learning UX Design
Embedding UX in to the foundation of technology is essential. Here are some great resources to get started with learning UX and appreciating its value.
Post from Barry Adams on State of Digital
Top resources for learning UX Design
Hand Coding A Personal Website
Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I […]
The post Hand Coding A Personal Website appeared first on SEOgadget.
How to Create Customer Experiences Fully Optimised for Search
Polly Pospelova explains how creating customer experience maps and collaborating through creative wireframes can enhance the search strategy process.
Post from Polly Pospelova on State of Digital
How to Create Customer Experiences Fully Optimised for Search
Why You Need Responsive Design
Responsive web design is a real buzzword this year, but what does it mean and is it the best design option for your site? In this post we look at the importance of responsive design, why you should use it, and occasions where maybe you should not…
Post from Laura Phillips on State of Digital
Why You Need Responsive Design