Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…
The new multi-screen world – Cross Platform behaviour
I came across this Google produced infographic, something I hadn’t seen before. The infographic covers the consumption of media cross-platform and has a number of interesting figures: 90% of media interactions are screen based 38% of our daily media interactions take place on smartphones Interestingly, smartphones would now appear to be an integral part of […]